Legendary wilderness survival expert and author Tom Brown, Jr wrote that "Safety, security, and comfort are euphemisms for death". It is only too evident that the priceless artform of classical music is struggling to survive fundamental changes in culture and technology, yet it remains puzzlingly wedded to the fatal dogmas of safety, security, and comfort. Just one example is the reactionary brouhaha that greeted the City Of Birmingham Symphony Orchestra's experimental challenges to classical comfort zones. Yes, some of those experiments were obviously misguided and doomed. But the classical nimbies would do well to remember Søren Kierkegaard 's assertion that "Everyone wants progress, no one wants change". Change in the classical lexicon all too frequently means experiments with lighting, visuals, and social media targeted at young audiences. Or it means emphasising the zones of safety, security, and comfort by programming "classical light...
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I wonder if you are familiar with MacDonald's theory of "midcult." I question the idea that all music is or should be made accessible to everyone. At the risk of repeating Babbitt's "Who Cares if You Listen?" mistake, I rather feel that certain music can only be appreciated by those who put in the effort to do so with their full attention. Yes, future generations might be more visually attuned than aurally, but that does not mean we should give up on helping them to cultivate their ears and practice listening; the brain is amazingly plastic, after all.
I can name plenty of songs that, while musically perhaps not so exciting, became popular because of an entertaining dance or video attached to them. I don't look forward to the day when a composer's success is measured by how much they can spend hiring artists and CGI editors to mask their mediocre music.