Separating the medium from the message
Marshall McLuhan presciently warned of the dangers when "the medium is the message". His prediction has come true today, with media such as MSN News offering content of exclusively AI-generated clickbait trash . We now live in an age where are lives are defined by the media, and examples where the message is no longer subordinate to the populist message are disturbingly few and far between. But one interesting example can be found in the arcane genre of early Franco-Flemish polyphony. Back in the 1970s the Westminster Gold label famously exploited the click bait potential of album graphics , years before clickbait became the media norm. Then half a century later the curiously titled vocal ensemble Beauty Farm very effectively played the same card - see examples above and below. Beauty Farm are a sextet of male singers from leading European early music vocal groups. Based at the former Carthusian monastery of Mauerbach , Austria, they record on the independent...