I am not a Classic FM housewife
Having returned from travels in a distant land I was looking forward to listening to BBC Radio 3's Proms broadcasts. But it wasn't to be, because after just two concerts I have given up. For me, even great music-making cannot survive Radio 3 presenters topping and tailing each work with endless quotes from a children's encyclopedia of classical music punctuated by smug info-commercials. There has been much self-congratulation by Radio 3 about audience gains; however audience data shows that increase has been achieved by poaching Classic FM's listeners. Despite Radio 3's audience increase, the UK classical radio audience is not increasing. Because listeners are simply moving from Classic FM to Radio 3. In fact the total classical radio audience is decreasing . Under ex-Classic FM supremo Sam Jackson, BBC Radio 3's strategy of taking listeners from Classic FM was initially targeted at the daytime housewife audience. But that strategy has now been applied to even...