I believe in letting an invader in and then setting a good example. That is the reply Benjamin Britten gave to a tribunal for the registration of conscientious objectors in 1942 when asked "What would you do if Britain was invaded?" I was reminded of it when researching my recent article on Marco Pallis , who was an authority on both Tibetan Buddhism and early music, and, together with Britten, a champion of Purcell . In his best-selling book Peaks and Lamas , which was written in 1939, Pallis tells this story about the Sakyas , the ethnic group of which Gautama Buddha was a member which inhabited the foothills of the Himalayas. News was brought to them of an impending attack by a hostile tribe and it was debated anxiously whether resistance should be offered or not. Eventually they decided that, as followers of [Buddhist] Doctrine, they were debarred from offering armed resistance, but must welcome the invaders as friends, so they threw down their arms... The Tibetans, how...
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I wonder if you are familiar with MacDonald's theory of "midcult." I question the idea that all music is or should be made accessible to everyone. At the risk of repeating Babbitt's "Who Cares if You Listen?" mistake, I rather feel that certain music can only be appreciated by those who put in the effort to do so with their full attention. Yes, future generations might be more visually attuned than aurally, but that does not mean we should give up on helping them to cultivate their ears and practice listening; the brain is amazingly plastic, after all.
I can name plenty of songs that, while musically perhaps not so exciting, became popular because of an entertaining dance or video attached to them. I don't look forward to the day when a composer's success is measured by how much they can spend hiring artists and CGI editors to mask their mediocre music.