Is classical music a lifestyle?


Steinway owned ArchivMusic are doing some interesting things. These now include launching Listen, a new $4.95 bi-monthly print publication which is described as 'a lifestyle magazine for classical music'. But isn't that what Haymarket Publications set out to create when they ruined the Gramophone?

Is classical music a lifestyle? Is it a brand?
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Anonymous said…
Wow, a print magazine. I love print, but a magazine startup is a great way to lose a lot of money fast. (Especially one that sounds like an idea that's already been tried so many times.)

I wish they'd spend one-fifth the money they'll spend on this magazine and build out ArkivMusic.com as a richer community of listeners with lots more rare and out of print music, exclusive new performances, downloads, a way to interact with other listeners and discover new music, user reviews and reactions, etc.
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