Is classical music a lifestyle?


Steinway owned ArchivMusic are doing some interesting things. These now include launching Listen, a new $4.95 bi-monthly print publication which is described as 'a lifestyle magazine for classical music'. But isn't that what Haymarket Publications set out to create when they ruined the Gramophone?

Is classical music a lifestyle? Is it a brand?
Any copyrighted material on these pages is included as "fair use", for the purpose of study, review or critical analysis only, and will be removed at the request of copyright owner(s). Report errors to - overgrownpath at hotmail dot co dot uk

Comments

Anonymous said…
Wow, a print magazine. I love print, but a magazine startup is a great way to lose a lot of money fast. (Especially one that sounds like an idea that's already been tried so many times.)

I wish they'd spend one-fifth the money they'll spend on this magazine and build out ArkivMusic.com as a richer community of listeners with lots more rare and out of print music, exclusive new performances, downloads, a way to interact with other listeners and discover new music, user reviews and reactions, etc.

Recent popular posts

Classical music must woke up and smell the coffee

Scott Ross and the paradox of genius

Why is the classical music industry anti-vax?

'I dig Strauss and Wagner – those cats are good'

Mikis Theodorakis' Songs of Freedom

Don't let the facts get in the way of a good Slipped Disc story

Making the case for Wagner-lite

How classical music ignored the awakening electronic dream

Classical's elusive young audience wants chewy music

If this had been a Deutsche Grammophon session.....