Is classical music a lifestyle?


Steinway owned ArchivMusic are doing some interesting things. These now include launching Listen, a new $4.95 bi-monthly print publication which is described as 'a lifestyle magazine for classical music'. But isn't that what Haymarket Publications set out to create when they ruined the Gramophone?

Is classical music a lifestyle? Is it a brand?
Any copyrighted material on these pages is included as "fair use", for the purpose of study, review or critical analysis only, and will be removed at the request of copyright owner(s). Report errors to - overgrownpath at hotmail dot co dot uk

Comments

Anonymous said…
Wow, a print magazine. I love print, but a magazine startup is a great way to lose a lot of money fast. (Especially one that sounds like an idea that's already been tried so many times.)

I wish they'd spend one-fifth the money they'll spend on this magazine and build out ArkivMusic.com as a richer community of listeners with lots more rare and out of print music, exclusive new performances, downloads, a way to interact with other listeners and discover new music, user reviews and reactions, etc.

Recent popular posts

How to reach a big new post-COVID classical audience

Classical's elusive young audience wants chewy music

Watch this classical music movie or forever live in darkness

Jerry Springer rebel grabs Gramophone accolade

The Berlin Philharmonic's darkest hour

What a charade in Dubai

Eric Whitacre outsells Mozart

What the law of diminishing diversity tells us

Gentlemen, old Bach is here....

Contemporary composer's Dutch courage