BBC Radio 3's mixtape in a tangle as audience plunges 8%
Those who read my recent post BBC Radio 3's big mixtake will not be surprised by today's news that the classical station's audience plunged 8% during a 12 month period when the total UK radio audience grew by 2%. I was certainly no fan of Nicholas Kenyon and Roger Wright during their tenures at Radio 3. But at least they dumbed the station down with flair. Current incumbent Alan Davey's mixtape-led dumbing down is not just 100% flair-free, it is positively cringe-inducing. There is nothing else to say other than repeating the final paragraph of my earlier post.
The livelihoods of five leading orchestras and a choir, and the future of the largest new music commissioning budget in the world depend on the healthy survival of BBC Radio 3. You only need to listen to Radio 3's daytime programmes to understand that the patient's vital signs look very bad indeed, and to realise that drastic and painful surgery is urgently required to provide any hope of survival.
How many more times does this have to be said before action is taken?
Header image comes from ABC Australia's love affair with mixtapes - it is not just Radio 3 that is knee-jerking in reaction to Spotify. Any copyrighted material is included as "fair use" for critical analysis only, and will be removed at the request of copyright owner(s). Also on Facebook and Twitter.