Cambridge University research solves social media mystery


This BBC News story explains why so many people 'like' Facebook photos without bothering to read the text.

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Classical music has a lot to learn

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In June and July 1945 Yehudi Menuhin performed at camps for “displaced persons” – Holocaust survivors – including outside where the demolished Bergen-Belsen concentration camp had stood. He was deeply shocked by what he saw; yet in 1947 he returned to Germany to perform with the Berlin Philharmonic conducted by the recently de-Nazified Wilhelm Furtwängler. Menuhin was the first Jewish musician to perform in post-World War II Germany, explaining that he did so in order to support the rehabilitation of German music and to help heal the spirit of the German people.  My header photo shows Menuhin playing Mozart's Violin Concerto No. 5 in 1966 with the Vienna Philharmonic conducted by the  now fashionably-reviled Herbert von Karan. The Jerusalem Cinematheque - Israel Film Archive describes that collaboration as an example of how "how music can still contribute to reconciliation today". Coincidentally, or possibly not, both Menuhin and Karajan were yoga practitioners. Menu
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All aboard the Martinu bandwagon

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Depressing, but predictable, to see the mainstream media scrambling aboard the Bohuslav Martinů bandwagon as soon as BBC Radio 3 announces a cycle of his superb symphonies . Equally depressing, but a sign of the times, to see the Independent publishing an appreciation of the composer's symphonies by a writer who confesses elsewhere to never having heard a single note of them. As Norman Lebrecht famously wrote in the Evening Standard back in 2006: ‘... until bloggers deliver hard facts … paid for newspapers will continue to set the standard as the only show in town’. Sadly the hard facts now show that Norman is no longer at the Evening Standard , and, as from next Monday, the Evening Standard will no longer be a paid for newspaper . But you can find pre-bandwagon appreciations of Martinů here and here . Any copyrighted material on these pages is included as "fair use", for the purpose of study, review or critical analysis only, and will be removed at the request of
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Whatever happened to the long tail of composers?

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Reader Antoine Leboyer writes to point out that the New York Philharmonic has made its programme archive available online and that the archive shows how past programmes were far more varied than those played today. Here are just some of the composers that Antoine highlights from past concerts by the orchestra: Siniaglia, Busoni, Bosi, Chadwick, Stanford, Loeffler, McDowell, Hadley, Goldmark, Pfitzner, Enesco, Vieuxtemps and Grétry. Antoine also remarks on how Webern's music has virtually disappeared from New York concerts in recent years. One of the many confidence tricks of the digital era is how a long tail of cultural riches was promised , but a short head immaculately coiffed by audience whoring celebrities was actually delivered. I suggest that one of the key search criteria for the New York Philharmonic's new music director should be a passion for giving audiences permission to like unfamiliar music . Graphic is grabbed from the New York Philarmonic archive lan
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Tribalism is ruining classical music

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Marketing is now an accepted tool for trying to reach classical music's elusive new audience. In the world of marketing there are two separate entities, the product and the brand. Classical music's product is the music itself. Fortunately there is very little that can be done to damage the product. The transcendental genius of Beethoven, Mozart, Bach and their peers across the ages will continue to shine for decades and centuries to come. But the classical music brand is a different matter.  One definition is that a brand is the personality of an organisation, communicated through an identifying.....voice and tone. So what is the personality, voice and tone that the classical music brand is communicating today? The self-styled 'world's most-read cultural website' is  Slipped Disc . This high-profile face of the classical music brand enjoys the full support of the classical music industry. Yet for years Slipped Disc has leveraged tribalism through its on-line lync
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Audiences need permission to like unfamiliar music

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That photo of Sir Malcolm Arnold and Julian Bream appears on the late composer's website . Ten years ago I was literally very close to Sir Malcolm's music. He spent his final years being tended by his carer Anthony Day in Attleborough just a few miles from where I live in Norfolk. I managed Sir Malcolm's website and one of my first posts  about his music dates from that time. Following Sir Malcolm's death in 2006 I never lost my appreciation of his music, but it featured less frequently in my listening. However, recently I have returned to his symphonies, and listening to them again has raised some important questions. His nine symphonies are the product of a master craftsman. They move forward from Mahler and Shostakovich, yet should be immediately accessible to contemporary audiences saturated in the music of those two composers. But, despite this, Sir Malcolm Arnold's symphonies remain unknown outside a small circle of admirers. Why? Let me make it clear
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Master musician who experienced the pain of genius

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On that sleeve for his 1985 recording of the Goldberg Variations , Scott Ross is seen standing in the grounds of Château d'Assas in Languedoc. It was here that many of the harpsichordist's great recordings were made. Then, as today, the château dwelt in the twilight zone between grandeur and dereliction, and thirty years ago the recording sessions were regularly interrupted by the sound of rats scurrying across the floor. Scott Ross was born in Pittsburgh in 1951, and moved to France with his mother following the death of his father in 1964. He studied at the conservatoires in Nice and Paris, and first came to Château d'Assas in 1969 to give music lessons to the grandson of its owner Mme. Simone Demangel . When an early music academy was established at the Château d'Assas, Scott Ross gave masterclasses and became a frequent visitor. At first he stayed in a room in one of the towers, but from 1983 he rented a small house across the road from the château. The photos b
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You are looking at the future of classical music journalism

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Quite rightly there is much lamenting about the enforced departure of New York Times music critic Allan Kozinn. Quite wrongly the lamenting is being led by Norman Lebrecht* , who single-handedly has pioneerd the audience whoring click baiting school of tabloid music journalism that has made the informed writing of Allan Kozinn and others redundant. Quite hypocritically the classical music establishment is lamenting the demise of erudite critics and journalists while at the same time throwing its weight behind tabloid music journalism . * All links to Slipped Disc are indirect to avoid swallowing click bait; the cited reference should appear at the top of the Google search results. Any copyrighted material on these pages is included as "fair use" for critical analysis only, and will be removed at the request of copyright owner(s). Also on Facebook and Twitter .
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The Berlin Philharmonic's darkest hour

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Wilhelm Furtwängler was born on 25th January 1886. He was Music Director of the Berlin Philharmonic from 1923 to his death in 1954, and held this position for the twelve years that Hitler was in power. In January 1945 he was conducting in Vienna, and fled from there to Switzerland where he remained until the Battle of Berlin ended in the defeat of the Nazis. The musicians of his orchestra remained in Berlin during its darkest hour. Here is their story: On 28th March 1945 the Russian forces commanded by Marshal Georgy Zhukov were just twenty miles to the east of Berlin. A month previously Albert Speer had been replaced as Nazi armaments minister after trying to persuade Hitler that defeat was inevitable. Speer now turned his energies to preventing the musicians of his adored Berlin Philharmonic from perishing in the inevitable final battle. Reich Commisioner Dr Joseph Goebells, who was in charge of the defence of Berlin, had ordered the entire orchestra to be drafted into the Vol
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How classical music became a pseudo-event

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A recent thread On An Overgrown Path that culminated in a reader's assertion that it's OK to program something that isn't perfect , received widespread support. This strand was an extension of my argument that audiences need permission to like unfamiliar music . In turn this reflected the response of "I've always felt that it is and will be strong enthusiasm that will change the world" by the much-missed Jonathan Harvey to my early advocacy of his music. But despite this, I am proposing today rather contrarily that excessive enthusiasm as well as excessive neglect can harm a composer's music. In his 1961 book The Image: A Guide to Pseudo-Events in America the historian Daniel J. Boorstin coined the term 'pseudo-event' for events that are staged specifically to attract media coverage. He asserted that pseudo-events are in reality 'synthetic news', and that manipulation to maximise media exposure reduces the spontaneity and intrinsi
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What will life be like for classical music after the internet?

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Is it a coincidence that Sinfini Music and On An Overgrown Path are falling silent within days of each other? Cotermination may just be an ironic coincidence, because the two websites have little in common other than shared roots in classical music. But it can be argued that they are both in part, if not wholly, victims, of a technology driven change in the way we consume information. In 2014 conductor sans frontières and longstanding online writer Kenneth Woods wrote how ' Facebook ate my blog '. His post lamented how many of the best and most influential blogs are falling silent, including Gavin Plumley's erudite and informative Entartete Musik which had ceased updating a few months previously. The thrust of Ken's perceptive piece was that, to quote him: "Blogging these days is NOTHING without Facebook and Twitter. Nothing". That is a view I share,, and it is one of the reasons why I am now bowing to the inevitable. Readers will know I have little
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