Let's be consistent with our outrage
There have been widespread expressions of outrage at a provocative and tasteless promotional video made by the youth association of the Royal Concertgebouw Orchestra featuring a young lady in a short skirt, a leaf blower and Bach's music. The half-life of that particular big new idea proved to be very short, and the video has been removed from YouTube (but not Vimeo) to the sound of furious back-pedaling in Amsterdam. However the outrage continues in a sequence of Slipped Disc posts in which Norman Lebrecht describes the video as "insensitive" and "shameless". So let's look at the bigger picture. The Concertgebouw's error of judgement can be explained but not excused by a desperate attempt to boost its audience. For years Norman Lebrecht has used insensitive and shameless material in a desperate attempt to boost his blog's audience. Just three examples from Slipped Disc are shown here, with the one below carrying the same message as the "shameless" Dutch video.
Slipped Disc receives support from the whole classical music industry, including musicians, record labels, orchestras and professional journalists. But a dodgy video from Amsterdam receives widespread condemnation. In his blog Norman Lebrecht quotes Nicholas Daniel as describing the Concertgebouw promotion as "appalling sexist rubbish" and Jessica Duchen as explaining that this kind of stunt is why "why we keep having to fight sexism in all its forms". More power to your crusade Nicholas and Jessica. Now I look forward to you directing your perfectly justified outrage at other purveyors of appalling sexist rubbish in the classical music industry.
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