Lesson 1: don't trash plan A before checking plan B works
That creative work for Sinfini Music came from Studio Output. This creative shop's client list numbers a slew of BBC brands including the BBC Symphony Orchestra, and J.K. Rowling's personal company Pottermore. Studio Output's credentials presentation features its work for Sinfini, but makes no mention of the project's failure and closure. Presumably because the Sinfini work is considered a success by the creative shop; which would have received a generous non-performance related fee for its work paid from the millions that were squandered on the aborted website. Bobby Gillespie of Primal Scream nailed it in a recent interview:
I have zero expectations for the music industry. [Labels] beholden to shareholders... only invest in Ellie Goulding or puppet girl singers or boybands they know they can make a killing on. They'll never invest in art, they're not artistically driven people... It's impossible to earn a living from making records unless you're Adele.More lessons from the failure of Sinfini via this link.
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