Why opera tickets are perceived as expensive
Don Pasquale; Glyndebourne Touring Opera at Theatre Royal, Norwich - £8 to £53
Don Pasquale; same Glyndebourne Touring Opera production via Guardian live stream - Free
Don Pasquale; Metropolitan Opera New York stream - Free trial then $4.99 rental
Don Pasquale: Wiener Staarsoper stream - Free trial then €14 rental
The conclusion that opera tickets are not expensive when compared with other live events may well be correct. Cognoscenti know that live opera can never match recorded recorded opera. But opera's new audience does not know this, and neophytes perceive streamed music as a viable alternative to live performances. All the major opera companies fuel this misapprehension by heavily promoting streaming. So, given the significant differential in price between streamed services and opera tickets, it is hardly surprising that new audiences view opera tickets as expensive.
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