There are no quick wins

Too many people look for shortcuts in life. My hope is that youngsters coming to classical music realise it is a long journey which needs patience and serenity.
That wisdom comes from sarod master Amjad Ali Khan, and it is quoted in the notes for the CD of his Wigmore Hall recital. Earlier this year the director of BBC Radio Helen Boaden told the Association of British Orchestra's annual conference that "the creation of snackable access to classical content is the key to audience engagement". Sadly, Amjad Ali Khan is not a speaker at the 2016 ABO conference.

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Comments

Anonymous said…
"...snackable access to classical content..."

While I sympathize with the problems of "audience engagement" ... well, good grief! "Snackable" - don't invite me.

Snackable ragas? snackable Schoenberg? (now there's a concept).

If this is what's needed, then it's over. Let the art form die.

Am I being a cramky old ... whatever, or is this getting to be beyond the pale?

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