There are no quick wins

Too many people look for shortcuts in life. My hope is that youngsters coming to classical music realise it is a long journey which needs patience and serenity.
That wisdom comes from sarod master Amjad Ali Khan, and it is quoted in the notes for the CD of his Wigmore Hall recital. Earlier this year the director of BBC Radio Helen Boaden told the Association of British Orchestra's annual conference that "the creation of snackable access to classical content is the key to audience engagement". Sadly, Amjad Ali Khan is not a speaker at the 2016 ABO conference.

No review samples involved in this post. Any copyrighted material is included as "fair use" for critical analysis only, and will be removed at the request of copyright owner(s). Also on Facebook and Twitter.

Comments

Scott said…
"...snackable access to classical content..."

While I sympathize with the problems of "audience engagement" ... well, good grief! "Snackable" - don't invite me.

Snackable ragas? snackable Schoenberg? (now there's a concept).

If this is what's needed, then it's over. Let the art form die.

Am I being a cramky old ... whatever, or is this getting to be beyond the pale?

Recent popular posts

In search of the lost link from non-classical to classical

Classical music needs to build not burn bridges

How to save the BBC Singers

The Berlin Philharmonic's darkest hour

Watch Michel Petrucciani video online

Never sit in the comfy chair

BBC classical cuts - beware of the knee jerk reaction

Classical activist heal thyself

Against the monoculture of modernity

When market forces and music collided