Now that's what I call cutting through classical
How embedded marketing is reshaping classical music: BBC Radio 3 broadcasts a Proms interval talk on Holst's Planets by journalist Paul Morley and the Universal Music owned Sinfini Music website gives the talk a heads-up with a linked feature by Paul Morley. Both the talk and feature explore the crossover between classical and rock, a theme that also emerged in an interview with Universal Music's chief executive Max Hole broadcast on BBC Radio 4 a few days previously. Between them Universal Music and the BBC control the world's leading classical music publisher, 56% of the UK recorded classical music market, 26% of the UK classical radio audience, four of the top ten UK orchestras and the world's largest classical music festival. Now that's what I call cutting through classical.
Header image is the 1960 Westminster LP of The Planets with Sir Adrian Boult conducting the Vienna State Opera Orchestra and Chorus. Another daring to be different Westminster cover in Wolfgang Amadeus at his most seductive. Any copyrighted material on these pages is included as "fair use", for the purpose of study, review or critical analysis only, and will be removed at the request of copyright owner(s). Also on Facebook and Twitter.
Paul Morley's an idiot - he may know a great deal about Rock Music (I don't), but knows sweet F.A. about 'classical' music.
Talking of shortcomings, I note that Paul Morley is described on the BBC website as a "cultural commentator", a description used by that other embedded Sinfini and BBC hack Norman Lebrecht to describe himself.
Is music journalism dead and buried? Is its replacement "cultural commentating"?
There's more than one way to talk about music, and more than one valid perspective. That's why I admire this blog so much. But as long as what is said is honest and worthwhile, I have to say that I'm not over-bothered by the contractual arrangements that may or may not have led to one particular person saying it.
Even when those contractual arrangements are quite disgracefully masked by duplicitous wording such as “Sinfini Music is run by a team of music fans” and “Sinfini Music is editorially independent”? and in the absence of a single mention of Universal Music ownership on any of the landing pages on the website?
Honesty is clearly an outmoded policy.
Are sites such as Sinfinimusic and AltoRiot really the only future here? There has to be something credible