Is all publicity good publicity?


Much attention is paid to the benefits of social media buzz, but little attention is paid to its negative effects. I would be the first to admit that I am an atypical sample, but my own experience may be of interest to concert promoters, record companies, broadcasters and composers. It is sad but true that my experience is as follows: when a certain self-styled cultural commentator and the associated serial re-tweeters enthuse about something, I am repelled by it in equal measure irrespective of merit.

Photo taken in Agadir, Morocco is (c) On An Overgrown Path 2013. Also on Facebook and Twitter.

Comments

Recent popular posts

How to reach a big new post-COVID classical audience

Scott Ross and the paradox of genius

Because we will never again sow division

The Berlin Philharmonic's darkest hour

Philippa Schuyler - genius or genetic experiment?

Critical Mass

The truth about those French orchestras

Quite simply glorious music - and what is wrong with that?

She made her life a bridge for others to cross

Sound is what matters most in classical music