Much attention is paid to the benefits of social media buzz, but little attention is paid to its negative effects. I would be the first to admit that I am an atypical sample, but my own experience may be of interest to concert promoters, record companies, broadcasters and composers. It is sad but true that my experience is as follows: when a certain self-styled cultural commentator and the associated serial re-tweeters enthuse about something, I am repelled by it in equal measure irrespective of merit.
Photo taken in Agadir, Morocco is (c) On An Overgrown Path 2013. Also on Facebook and Twitter.
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