Is this the solution to classical music's ageing audience?


A few weeks ago the Independent's Fiona Sturges tweeted that "a large proportion of BBC Radio 3’s audience should hurry up and die". Will this promotion, which is currently running in a local store, help speed the process? Soundtrack is Joel Frederiksen's Requiem For A Pink Moon, in my book definitely one of the best new releases of 2012.

Also on Facebook and Twitter. Any copyrighted material on these pages is included as "fair use", for the purpose of study, review or critical analysis only, and will be removed at the request of copyright owner(s). Report broken links, missing images and errors to - overgrownpath at hotmail dot co dot uk

Comments

Post a Comment

Recent popular posts

Classical music's biggest problem is that no one cares

Image
These photos were taken by me in 2008 at independent record retailer Prelude Records in Norwich. Jordi Savall's impromptu viol recital and signing session preceeded two performances at the Norfolk and Norwich Festival. One was a solo recital by Jordi in Peter Mancroft Church ; the other was an immensely moving performance of his visionary Jerusalem multicultural project at the Theatre Royal*. As reported here Prelude Records closed earlier this year; it was a victim of predatory online retailing, and today its premises stand empty awaiting occupation by a mobile phone or E-cigarette retailer. The Norfolk and Norwich Festival has been the victim of savage funding cuts , but continues in a more modest form due to the dedicated work of its small management team. A few days ago I wrote about a two-thirds empty Snape Maltings concert and proposed that classical music's heartland is facing a perfect storm caused by the convergence of the shifts in consumer tastes and the r...
Read more

Vonnegut gets his Dresden facts wrong

Image
In 1968, the year I wrote Slaughterhouse Five, I finally became grown up enough to write about the bombing of Dresden. It was the largest massacre in European history. I, of course, know about Auschwitz, but a massacre is something that happens suddenly, the killing of a whole lot of people in a very short time. In Dresden, on February 13, 1945, about 135,000 people were killed by British firebombing in one night. It was pure nonsense, pointless destruction. The whole city was burned down, and it was a British atrocity, not ours. They sent in night bombers, and they came in and set the whole town on fire with a new kind of incendiary bomb. And so everything organic, except my little PoW group, was consumed by fire. It was a military experiment to find out if you could burn down a whole city by scattering incendiaries over it. Kurt Vonnegut's 1968 novel Slaughter-house Five is an essential part of the literature of the bombing of Dresden. In his new book A Man Without a Country: A...
Read more

ECM in focus

Image
Just as Decca is known as the label that lost the Beatles , ECM could have been known as the label that lost John Adams. But, other than triggering Adams' defection to Nonesuch , Manfred Eicher's decision not to travel to San Francisco for ECM's pioneering 1984 recording of Harmonium seems to have done his fiercely independent label very little harm. While other record companies are cutting staff , orchestras are cutting pay , and radio stations are cutting quality , ECM remains in rude health; despite not a single appearance of the highly fashionable word download on its website , and despite not a single appearance by a young female (or male) violinst clad in a wet T-shirt on its sleeve artwork. While others flounder ECM sticks to the knitting, and this autumn the label celebrates its 40th birthday with a range of releases that stand head and shoulders above the musical equivalent of airport fiction that is now the bread and butter of the corporate classical labels. Kei...
Read more

Nada Brahma - Sound is God

Image
It may be my age, but those moments when a piece of music really hits me in the solar plexus seem to get rarer and rarer. But during my recent extended travels in India I was metaphorically punched time and time again when listening to ECM's Codona recordings on headphones. Recent posts have touched on the potential of virtual concert halls and the fact that no one mixes for speakers these days , and the Manfred Eicher produced Codona sessions from between 1978 and 1982 really demonstrate the impact of the up close and personal sound of headphones . The line up for Codona was African-American trumpeter Don Cherry, Brazilian percussionist Nana Vasconcelos, and Colin Walcott on sitar, tabla, hammered dulcimer, sanza, timpani, and voice. The band took its name from a circus trapeze act of the early 20th century called the Flying Codonas , and the three albums packaged by ECM for CD as The Codona Trilogy capture the peerless musicians-beyond-frontiers performing their creative hig...
Read more

Audiences need permission to like unfamiliar music

Image
That photo of Sir Malcolm Arnold and Julian Bream appears on the late composer's website . Ten years ago I was literally very close to Sir Malcolm's music. He spent his final years being tended by his carer Anthony Day in Attleborough just a few miles from where I live in Norfolk. I managed Sir Malcolm's website and one of my first posts  about his music dates from that time. Following Sir Malcolm's death in 2006 I never lost my appreciation of his music, but it featured less frequently in my listening. However, recently I have returned to his symphonies, and listening to them again has raised some important questions. His nine symphonies are the product of a master craftsman. They move forward from Mahler and Shostakovich, yet should be immediately accessible to contemporary audiences saturated in the music of those two composers. But, despite this, Sir Malcolm Arnold's symphonies remain unknown outside a small circle of admirers. Why? Let me make it clear ...
Read more

Come to the edge!

Image
Twenty-one years ago I wrote about an article on NewMusicBox  that forecast the age of music streaming, and included the following quote from the article: A world where music is available via the latest technologies for a single monthly subscription charge. A world with unlimited access to a huge range of music. A world where the music business will explode and reinvent itself. A world where listeners are empowered, and the reach of new music is limited only by your own imagination. A world where the major record companies aren’t invited to the party. A world where music becomes a utility on tap, just like gas and electricity. A world where music is like water.  It can be argued that streaming has empowered consumers by offering instant gratification. But two decades ago, in my post I expressed concerns about the advent of 'music like water' with these words: "Music-like-water won’t bring a utopia where every recording, of every work, by every composer from Evaristo Abaco ...
Read more

Scott Ross and the paradox of genius

Image
On that sleeve for his 1985 recording of the Goldberg Variations , Scott Ross is seen standing in the grounds of Château d'Assas in Languedoc. It was here that many of his great recordings were made. Then, as today, the château dwelt in the twilight zone between grandeur and dereliction, and thirty years ago the recording sessions were regularly interrupted by the sound of rats scurrying across the floor. Scott Ross was born in Pittsburgh in 1951, and moved to France with his mother following the death of his father in 1964. He studied at the conservatoires in Nice and Paris, and first came to Château d'Assas in 1969 to give music lessons to the grandson of its owner Mme. Simone Demangel . When an early music academy was established at the château, the harpsichordist gave masterclasses and became a frequent visitor. At first he stayed in a room in one of the towers, but from 1983 he rented a small house across the road from the château. The photos below were taken by me on a ...
Read more

Travels beyond TripAdvisor

Image
These photos were taken on my recent spirit quest in Morocco to the Sufi shrine of Sidi Chamharouch, which is seen above. A 75 minutes drive from Marrakech brought me to Imlil where the road ends and the mountains begin. The hamlet of Sidi Chamharouch - which is one of those blessed places which returns a blank in a Trip Advisor search - is at an altitude of 2350 metres and is reached by a tough and potentially dangerous two hour climb up a rocky path. Access is impossible for wheeled vehicles and supplies are brought in by the mules seen in my photos. Beyond Sidi Chamharouch is Jebel Toubkal, which at 4,167 metres is the highest mountain in North Africa. During my trek I was struck by the similarity between the High Atlas and Ladakh on the border of India and Tibet . Film director Martin Scorsese was also struck by the similarity. With Tibet a no-go zone he used this region for location shooting of his 1997 movie Kundun ; this depicts the Dalai Lama 's flight into exile fro...
Read more

A vintage year for blasphemy and heresy

Image
2010 was a vintage year for blasphemy and heresy. A post on Salvador Dali drew attention to his forgotten audiovisual opera-poem Être Dieu inspired by the Cathar heresy, Jonathan Harvey stirred things up on my Chance Music programme by saying "the future must bring things which are considered blasphemous like amplifying classical music", while yet another path took me to new heights of heresy. In fact the path reached 2400 feet, which, as the photo above shows, is a serious challenge for anyone who, like me, who has a vertigo problem. I took the photo from the fortress of Quéribus in Languedoc, France and the view is towards Mont Canigou, the holy mountain beloved of Pablo Casals and Thomas Merton . Quéribus castle was the last Cathar stronghold to surrender in 1255 and Jordi Savall's The Forgotten Kingdom had led me to Languedoc and Catharism and on to Gnosticism. The Cathar heresy has its roots in the "dualist" religions in the Indus basin which origina...
Read more

BBC Radio 3 audience crashes by 11.4%

Image
Latest RAJAR figures for UK radio audiences report that the BBC Radio 3 audience dropped by a whopping 11.4% year on year. This was a loss of 233,000 listeners from Q3 2024 to Q3 2025. Average hours per listener were also down, by 4.9% to 7.7. (Elsewhere, in an attempt to boost Radio 3 and talk down the loss, R3 presenter Norman Lebrecht compares the latest quarter - Q3 2025 - with the previous quarter - Q2 2025. As any industry insider knows, this is a meaningless comparison as radio audiences vary substantially by season. Most importantly Q3 audience is always boosted by Proms listeners compared to Q2.)  This dismal performance comes as no surprise. It was inevitable that Radio 3's strategy of aping Classic FM  would result in short term gain followed by the long term pain which is starting to emerge. Classical radio - and classical music in general - needs to build a strong distinctive franchise with  a loyal audience that is prepared to be challenged . BBC Rad...
Read more