Is this the solution to classical music's ageing audience?


A few weeks ago the Independent's Fiona Sturges tweeted that "a large proportion of BBC Radio 3’s audience should hurry up and die". Will this promotion, which is currently running in a local store, help speed the process? Soundtrack is Joel Frederiksen's Requiem For A Pink Moon, in my book definitely one of the best new releases of 2012.

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