How would you fix a classical radio station?
Hi, I saw your blog online and I was wondering if you’d be interested in joining a group of classical music enthusiasts on Friday 13th April at 6pm, to share your expertise, opinions and a glass of wine, followed by attending the performance of Sibelius Symphony No 2 by the BBC Symphony Orchestra at the Barbican.That amiable email arrived on Friday. Good news that the BBC has finally realised that Radio 3 is broken. But bad news that one of the tools they are using to fix it is Initiative, a communications consultancy with a client list including includes Credit Suisse, CNN, HBO, Coca-Cola, Tesco and Ikea - see screen grabs from their website. More not so good news is that none of Initiative's clients seem to have any connection with classical music other than as sponsors, take another bow Credit Suisse. Then there is the question of whether the views of so-called "experts" who are London based and respond both to flattery and to the lure of free wine and a ticket to hear the BBC Symphony Orchestra playing Sibelius' Second Symphony, let's not go there, is in any way a representative sample. But the bottom line is why spend the license fee on an expensive "performance-led" communications agency when the answer is blowin' in the wind?
We are researching classical music on the radio (specifically Radio 3) and we want to hear the views of the experts – you! We would really appreciate your time for a discussion before the concert, which will be held at a venue near the Barbican. We want to explore your thoughts on Radio3 and steal some of your knowledge, in return we will provide the wine and the concert tickets.
We really appreciate your help. We think it will be a really informative and fun evening.
Lara Bale – Social Media Executive - Initiative
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