BBC - never mind the quality, feel the tweets

'...I am slightly puzzled as to the problem.... there are no official limits on how much BBC people can tweet in a personal capacity at work. I myself do so frequently. My approach as a manager is that as long as this is not interfering with BBC work then there is no problem...'
That contribution to my Awful lunch break at the BBC thread comes from Nick Reynolds who is social media executive at BBC, future media and technology. Twitter may well be an unavoidable part of contemporary life. But with Radio 3 currently hemorrhaging more than 10,000 listeners a week and BBC director general Mark Thompson presiding over a cost fuelled financial crisis I will amicably disagree with Nick about the extent of the problems at the BBC.

* My header quote is extracted from an email that the ever helpful Nick Reynold's sent in response to my question about the personal use of Twitter by BBC staff. In that response Nick includes a useful link to the BBC's guidance on 'Social Networking, Microblogs and other Third Party Websites: Personal Use'. I decided against publishing Nick's reply in full for two reasons. First, this debate is about the BBC generally and I wanted to shift the focus away from individual employees. And secondly, some points in Nick's email deserve a further response. These are best handled offline both for reasons of brevity and because they refer to specific employees. However, if it is felt really necessary, Nick's email and my further response can be published in full. Please report broken links, missing images and errors to - overgrownpath at hotmail dot co dot uk And yes, this post is also on Facebook and Twitter.

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