Bloggers must disclose payments for reviews


It is not often I agree with the Federal Trade Commission. But here is how payments to bloggers can be used to influence their posts.

With thanks to Garth Trinkl for the heads up. I did not know what illustration to use, so I pointed my camera at the shelf next to my desk, so it's (c) On An Overgrown Path 2009. Almost all those CDs and books were paid for, so roll on Dec 1. Report broken links, missing images and errors to - overgrownpath at hotmail dot co dot uk

Comments

Pliable said…
"The FTC said in a release. "Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service."

More detail here -

http://voices.washingtonpost.com/posttech/2009/10/bloggers_research_studies_must.html?hpid=news-col-blog

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