Thursday, August 08, 2013
Now that's what I call cutting through classical
How embedded marketing is reshaping classical music: BBC Radio 3 broadcasts a Proms interval talk on Holst's Planets by journalist Paul Morley and the Universal Music owned Sinfini Music website gives the talk a heads-up with a linked feature by Paul Morley. Both the talk and feature explore the crossover between classical and rock, a theme that also emerged in an interview with Universal Music's chief executive Max Hole broadcast on BBC Radio 4 a few days previously. Between them Universal Music and the BBC control the world's leading classical music publisher, 56% of the UK recorded classical music market, 26% of the UK classical radio audience, four of the top ten UK orchestras and the world's largest classical music festival. Now that's what I call cutting through classical.
Header image is the 1960 Westminster LP of The Planets with Sir Adrian Boult conducting the Vienna State Opera Orchestra and Chorus. Another daring to be different Westminster cover in Wolfgang Amadeus at his most seductive. Any copyrighted material on these pages is included as "fair use", for the purpose of study, review or critical analysis only, and will be removed at the request of copyright owner(s). Also on Facebook and Twitter.