Saturday, March 02, 2013
Essential sticky classics
That image is an outtake from my recent post Why classical music needs to be sticky, and to create it I remixed the artwork for the LaSalle Quartet’s survey of the second Viennese school. This was originally recorded for Deutsche Grammophon in the 1980s, but has been re-issued at budget price by Brilliant Classics – the un-remixed artwork is here. Forget about Max Hole's snake oils of alternative venues, etiquette-free concerts, informal dress, cartoon websites etc etc. To enthuse a new generation of listeners, classical music simply needs to shout from the rooftops that £12.22 buys four hours of some of the greatest - and stickiest - music of the 20th century. But how ironic that although Universal Music owns these recordings, a smart independent label is left to do the shouting.
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