Sunday, November 07, 2010
Who wears the trousers in classical music?
Anecdotal information leads to an interesting path. I am told research shows that around 95% of readers of Gramophone magazine are male. There are two ways of looking at this. First, and this is the one as a committed non-reader I subscribe to, Gramophone has long ceased to have any real relevance to classical music. But the second explanation is worth reflecting on and revolves around the assumption that the magazine still plays a role in decision making. Classical music audiences are most definitely not 95% male. But could it be that decision making among classical music listeners is still male dominated? Every possibility needs to be considered in the search for new audiences.
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