Bloggers must disclose payments for reviews


It is not often I agree with the Federal Trade Commission. But here is how payments to bloggers can be used to influence their posts.

With thanks to Garth Trinkl for the heads up. I did not know what illustration to use, so I pointed my camera at the shelf next to my desk, so it's (c) On An Overgrown Path 2009. Almost all those CDs and books were paid for, so roll on Dec 1. Report broken links, missing images and errors to - overgrownpath at hotmail dot co dot uk

Comments

Pliable said…
"The FTC said in a release. "Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service."

More detail here -

http://voices.washingtonpost.com/posttech/2009/10/bloggers_research_studies_must.html?hpid=news-col-blog
12:31 pm
Post a Comment

Recent popular posts

David Munrow - more than early music

Image
'David Munrow and the Early Music Consort of London transformed our view of medieval music. The impact of their performances far surparssed any that had gone before: by demonstrating how medieval music could sound normal, they created a niche for it in the concert hall and on record that it has never lost' ~ From Daniel Leech-Wilkinson's notes for Music of the Gothic era May 15 2007 is the thirty-first anniversary of the death of David Munrow. His contribution to the acceptance, understanding and performance of early music almost defies summary. He was born in 1942, and learnt the bassoon and recorder as a child. Between school and university he travelled and taught in South America , and started the collection of ethnic instruments that were to give him, and the world, a new perspective on early music making. He read English at Pembroke College , Cambridge, and was encouraged by Thurston Dart to take an active role in the music-making of that most musical of cities. ...
Read more

Classical music must be doing something wrong

Image
Classical music's website of choice Slipped Disc  today runs a story on the latest RAJAR UK radio listening figures . This story states that a "...record number of individual hours was spent listening to [BBC Radio 3]. They must be doing something right". Which is good news; but only for those who believe that facts should never stand in the way of a good story. Because simple arithmetic shows that BBC Radio 3 is not doing very much right, while UK classical radio in its entirety is doing something wrong.   In the quarter ended September 2024, BBC Radio 3 and Classic FM audiences were 2.039m and 4.416m respectively. Which gives a total audience for the two classical stations of 6.455m. For the same quarter in September 2023 the audiences were 2.002m and 4.467m, giving a total classical radio audience 12 months previously of 6.469m.  So BBC Radio 3's "something right" turns out to be a fractional increase in its audience year on year, and a contribution ...
Read more

The Accidental Pilgrim

Image
There are an awful lot of books around about the journey to Santiago de Compostela in particular, and pilgrimages in general; and let’s be quite truthful a lot of them are rather average. But one that stood out from the crowd for me was David Moore’s The Accidental Pilgrim which was published in 2004 as a paperback by Hodder Headline Ireland, and is available in both the UK and US. The serendipitous path that links these posts meant that I bought this book in the departures lounge at Stansted Airport en route to the Danish Thread Subtitled 'Travels with a Celtic Saint', The Accidental Pilgrim is the story of a 1500 mile bike ride by the author from Bangor in Northern Ireland to Bobbio in northern Italy via France and Switzerland. The journey follows in the footsteps of the Irish missionary Saint Columbanus who made the journey in the 6th Century. (Which coincidentally, and linked to other threads , was around the time that Gregorian Chant was emerging as the official musi...
Read more

Soundtrack for a porn movie

Image
"No, you have not landed on Slipped Disc by mistake. Respected electronic music pioneer Klaus Schulze tells the story himself.  The origins of " Body Love " are quite funny. I received a call from a movie producer named Manfred Menz and I wound up becoming his principal composer for a period of time. Amongst others, I composed the "Barracuda" soundtrack for him [1978, previously unreleased on album]. This led to a friendship which lasts till today. Menz now lives in Malibu, California where I visited him a couple of years ago. Anyway, this guy calls me and asks if I would compose the score to a porn movie. I said: "Porn? Nah, I don't do that kind of thing".  As it turned out, the director of the movie, Lasse Braun, had already shot it and had used my albums " Timewind " [1975] and " Moondawn " [1976] as a kind of "working soundtrack". This was obvious because the couples in the film were moving in time to my gro...
Read more

The act of killing from 20,000 feet

Image
Today's Guardian reports the attempted suicide bombings at UK airports under the headline ' A plot to commit murder on an unimaginable scale' . Any attempt to take human life is abhorrent, and thank heavens the alleged plot was foiled. But let us not forget that killing on an unimaginable scale by aircraft is not the monopoly of any one ideoology. ' As German fuel supplies dwindled in the autumn of 1944 and into the final months of the war, aircraft were grounded, tanks halted, training for replacement pilots could not be maintained, and most of the new and highly effective Messerschmitt 262 jet-fighter aircraft (photo above), of which over 1,200 had been produced by the end of 1944 and which might have considerably prolonged the war, had neither fuel to fly nor trained pilots to fly them. The ME 262s were anyway extremely fuel-hungry aircraft, and those that went into action had to be towed to their end of their runways to conserve fuel, cows were used to do the towin...
Read more

The Berlin Philharmonic's darkest hour

Image
Wilhelm Furtwängler was born on 25th January 1886. He was Music Director of the Berlin Philharmonic from 1923 to his death in 1954, and held this position for the twelve years that Hitler was in power. In January 1945 he was conducting in Vienna, and fled from there to Switzerland where he remained until the Battle of Berlin ended in the defeat of the Nazis. The musicians of his orchestra remained in Berlin during its darkest hour. Here is their story: On 28th March 1945 the Russian forces commanded by Marshal Georgy Zhukov were just twenty miles to the east of Berlin. A month previously Albert Speer had been replaced as Nazi armaments minister after trying to persuade Hitler that defeat was inevitable. Speer now turned his energies to preventing the musicians of his adored Berlin Philharmonic from perishing in the inevitable final battle. Reich Commisioner Dr Joseph Goebells, who was in charge of the defence of Berlin, had ordered the entire orchestra to be drafted into the Vol...
Read more

To listen to classical music you need a good pair of eyes

Image
The periodical Nature reports on research by a social psychologist which shows that judgements about the quality of a musical performance are influenced more by what is see than by what is heard. The remit of the somewhat superficial research was the impact of body language, which means it did not consider a little-known but far more important link between the eyes and sound. It has long been a puzzle as to why high-order harmonics extending beyond the upper limit of human hearing produced by fine instruments such as Stradivarius violins make the music sound better. Similarly there has been no explanation as to why extending the frequency response of an audio system beyond the upper limit of human hearing improves the sound quality. But recent medical research has shown that our eyes are sound as well as vision transducers, and that the eyes play an important role in passing ultrasound to the brain. While the upper limit of human hearing ranges from 15 to 18 khz depending on age, ...
Read more

The purpose of puffery and closed-mindedness

Image
Two contrasting responses from America to my post Third rate music on Naxos' American classics? Flinging merde - ' Granted some of the stuff that Naxos has packaged in that series has been less than distinguished but operating in a cultural establishment where critics treat every cow patty ever dropped by the likes of Alwyn (above) and Bax and Finzi and Michael Tippitt (sic) as if it were fois gras, Clements is hardly in a position to fling merde' - from Sequenza21 , and I'm sure Norman Lebrecht would approve of that misspelling of Tippett. The true beauty of the effort - ' Personally speaking I expect listener reaction to concert music is heavily dependent on emotional mood and cultural/historical context . The concept of "ratings" and "tiers" for composers is pretty much an over-rated specialization of critics, which serves the purpose of puffery and closed-mindedness. My father is the American composer George Frederick McKay (photo be...
Read more

A neglected 20th century masterpiece

Image
Interviewer: "Did you think as you began to write the ninth symphony that it would be the last thing you wrote?" Sir Malcolm Arnold: "I was rather hoping it would be ....(pause)... the piece is an amalgam of all my knowledge of humanity." Interviewer: "It is a huge, bleak, finale isn't it?" Sir Malcolm: (long pause) "....Yes...I wanted it to die away into infinity....." These words are taken from the discussion between the conductor Andrew Penny and the composer Sir Malcolm Arnold which is included on Naxos' superb recording of his 9th Symphony. The symphony was written in a three week blaze of creativity in August 1986 as a birthday present for the composer's close friend, and carer, Anthony Day. Its composition followed five years of mental illness, and composing silence Sir Malcolm's career started as an orchestral musician. He was Principal Trumpet for the London Philharmonic Orchestra until 1948 when he turned to full time c...
Read more

What I envied him was his courage

Image
Brother Paul saw me off, repeating his assurance that it had been an honour. On the road in the bright sunshine, I found myself envying him. But precisely what was it that I was envying? The warmth of the cocoon that surrounded him? His certainty? The joy that peeped out again as we shook hands? His faith itself? To some extent, of course, all of these, but there was something else: his courage. The truth is that I am unable to believe that when Christ said: 'My Kingdom is not of this world' he meant that it was. Among the fifty monks of Notre Dame d'Aiguebelle, it was possible to see, misty but unmistakeable, the point. The enclosing shell of the monastery becomes a symbol of what must be the ultimate truth not only of Christianity but of all religions: the Kingdom of Heaven is within. For the monks within the walls, for the rest of us, within the human heart, which has room enough for all the walls there are. We all carry within our hearts a Notre Dame d'Aiguebelle, ...
Read more