Thursday, October 02, 2008

Musicians willing to muck around for publicity

André Previn tells us what annoys him in the Guardian, and top of his list is today's stunt obsessed marketing of classical music - Mind you, he says, there have always been people willing to muck around to get publicity. "And sometimes, in the case of Bernstein - well, even there, I wasn't all that crazy about it, but I thought the music-making was quite remarkable."

Right on André. There has always been some crazy musician willing to muck around to get publicity ...



More things that annoy Previn here.
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3 comments:

Scott said...

Ah yes ... from the time when Previn had his hair ironed daily.

In return, I offer you the Tchaikovsky 1st played by Richter while escaping from a bag, 3 padlocks, and a pair of handcuffs - www.youtube.com/watch?v=oDUTTRGOJdE

Thoroughly Good said...

The key thing about Previn's appearance in the Morecambe and Wise sketch is that it truly is a damn fine piece of comedy. It's a rare thing that such things do emerge when two worlds such as this collide.

Horkesman said...

To be fair, he was hardly seeking publicity. The M&W appearances followed the considerable success of the BBC1 series Andre Previn's Music Night, which ran from April 1971 (i.e.before the first M&W Christmas Special) to January 1979 and comprised 28 50-minute episodes and 5 Christmas Specials, all featuring the LSO. Regular broadcasting of serious music on the Beeb's main channel was a remarkable innovation; that it developed mass appeal and ran for 8 series is a tribute to Previn's talent as a presenter as well as performer. Has anybody else a better track record in popularising this repertoire on a mainstream TV channel?