Does classical music really need an acceptable face?
Speaking in defence of eye-watering salaries at top American orchestras a reader commented that star conductors earn that much because “someone is willing to pay”. Which is quite true, but begs the question of why orchestras are willing to pay such disproportionate and divisive remuneration levels when many other highly talented musicians face penury. The answer lies in classical music’s obsession with acceptable faces; which, in turn, is driven by the misconception that only celebrities can make classical music comprehensible to new audiences. This misconception is encapsulated, for example, in the industry’s obsession with a doubtless very talented but grossly over-exposed Gustavo Dudamel . As well as being viewed, wrongly, as open sesames to new audiences, acceptable faces are also seen as a way of winning favour with subscribers, sponsors and critics. And that explains why Levine, Tilson Thomas, Gilbert, Dutoit et al are paid small fortunes every year. So far so good. However...