Going bananas for Mozart

Elegant synchronicity. The Independent reports that BBC Radio 3 is to broadcast twelve days of Mozart to the exclusion of any contemporary music. Popfi.com reports that the latest Japanese food fad is bananas ripend to the strains of Mozart sonatas and concertos. Will the BBC bring back John Peel to present their Mozart fest?
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Comments
What gives me a problem is the sheer pointlessness of it.
What is actually achieved by playing back to back Mozart for twelve days? Will we understand more about his genius? Will we see him in a new light?
No, of course we will not. Great art depends on contrast. And even a composer as great as Mozart cannot provide the contrasts required to sustain twelve days of broadcasts.
Think for a moment as to why Radio 3 is really doing this. Is it to tell us more about Mozart? Or is it to provide a media friendly stunt in a desperate attempt to stop the continuing slide in the station's listener figures?
http://www.overgrownpath.com/2010/11/classical-music-and-mass-market-fallacy.html
http://news.scotsman.com/entertainment/DJ-Lamarr-quit-Radio-2.6649861.jp