One important reason why classical music is failing to attract a new young audience is being ignored - today's much sought-after digital natives are fast becoming tomorrow's hearing loss natives. As the Clínic de Barcelona explains , until recently, hearing loss had always been related to age: the older you are, the worse your hearing is. This situation, however, has changed in recent years, as increasingly younger people are suffering from hearing loss. There are many reasons for this widespread hearing loss. There are now high levels of ambient noise - for instance the average daytime ambient noise without PA announcements inside a US airport terminal is 66 decibels which approaches that of a a washing machine. Then there is the noise from the headphones, earbuds, etc used for long periods with digital devices. In addition the overlooked widespread use of ototoxic drugs , including macrolide drugs and non-steroidal anti-inflammatory drugs (NSAIDs), contributes to hearin
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Who is Sir David Tang?
Sir David Tang ... is a Hong Kong businessman and socialite best known as the founder of the Shanghai Tang chain ... Known for his love of Cuban cigars, Tang is also Honorary Consul of Cuba in Hong Kong ... Tang is the founder of the China Clubs (Hong Kong, Peking and Singapore), the Shanghai Tang stores, Havana House and Pacific Co Ltd (the exclusive distributor for all Havana brands in Canada, Asia and Australia). More recently Tang opened the Cipriani in Hong Kong and the China Tang restaurant at the Dorchester Hotel. Tang is also a director and advisor to a number of boards which include Tommy Hilfiger.
http://en.wikipedia.org/wiki/David_Tang