BBC - deeply damaging to the brand

Music and the spirit of place On An Overgrown Path June 19 2007 - 'The BBC Proms are no longer a music festival, they are a global entertainment brand that stands for audience friendly and risk averse programming.'

House of Commons culture committee sitting reported in Guardian July 25 2007 - 'Mark Byford, deputy director general of the BBC, met the committee with a lethal blend of apology and jargon. Gosh, he was sorry. What had happened with the phone-in shows was "utterly unacceptable". Deceiving the public was "not on"; there was a line, and it could under no circumstances be crossed. The whole event had been "deeply damaging to the brand" - and we realised that the BBC, like Marmite and Nike, has become another "brand". '

And let's all remember classical music is not a brand.
Any copyrighted material on these pages is included as "fair use", for the purpose of study, review or critical analysis only, and will be removed at the request of copyright owner(s). Report broken links, missing images and other errors to - overgrownpath at hotmail dot co dot uk


Recent popular posts

Wake up and listen to the music

The Berlin Philharmonic's darkest hour

Why do we always forget the Roma?

Why cats hate Mahler symphonies

Nada Brahma - Sound is God

Not everyone climbs mountains

Simple gifts?

There is no mass market for classical music

Untold story of the counterculture's Islamic connection

Do they know it's Christmas?