Last year 12 million adult colouring books were sold in the US. Which means the adult colouring market is worth half that of the American recorded classical music market. A recent Quartz article headlined 'America’s obsession with adult coloring is a cry for help' explained that adult colouring books appeal to America’s stressed, anxious, overworked and always connected cohorts. Colouring books may be a short-lived craze, but the classical music industry can learn from it. Just a few weeks ago I proposed that a classical concert should be a healing ceremony that placates the spirit, while back in 2011 I suggested that classical music should look to the booming $11 billion mind, body and spirit market for a new audience instead of reinventing itself as a sub-set of the entertainment industry. The Quarz article describes how the appeal of colouring books is that they are therapeutic without being therapy, meditative without being meditation, creative without being creation, and artsy without being art. Which is also a perfect description of classical music. As Osho wrote in The Great Pilgrimage from Here to Here:
In the East, music has always been accepted as a spiritual phenomenon. If your music cannot create silence in the people who are listening it is not music.More on Arthur Bliss and the colour of music here. Any copyrighted material is included as "fair use" for critical analysis only, and will be removed at the request of copyright owner(s). Also on Facebook and Twitter.