Friday, May 09, 2014
Apple's $3.2 billion wake up call to classical music
Today's announcement of the possible $3.2 bn takeover of Beats Electronics by Apple underlines the hegemony of headphone listening. As well as operating a highly successful music streaming service, Beats controls a third of the total $1.8bn headphone market and 60 per cent of the high-end market. It may be difficult for purists - and that includes me - to accept; but if classical music really wants to reach a younger demographic where headphone listening is the norm, it must make live music more up close and personal.
Also on Facebook and Twitter. Any copyrighted material on these pages is included as "fair use", for the purpose of study, review or critical analysis only, and will be removed at the request of copyright owner(s).