The buildings in which you play are seen as forbidding
Now let me try to understand this one more time... Universal Music’s chief executive Max Hole tells us that classical musicians “need to think about the way they dress, and to appear more excited and engaged” and “the very buildings in which they play are often seen as forbidding and not places many people think they’d be comfortable entering”. So to reach a new audience Decca TV promotes a CD of traditionalist nuns decked out in habits singing Gregorian chant in one of the most forbidding and difficult to enter places on earth, the monastic enclosure of a cloistered religious order - see image above from Decca promotional video . And the label then follows the best selling Voices: Chant from Avignon with the album below sung by a Franciscan friar in full fig . Is it me or is it them? If you want your music dressed-down, exciting and engaging but still with a monastic connection, you must look beyond Decca and the other corporate labels. French independent Editions Hortus has