The two 800 pound gorillas of embedded music marketing couple in public as BBC Radio 3 presenter Donald Macleod not only graces the Sinfini Music website but also endorses Sinfini Music on Twitter. As I wrote recently, if you are an embedded journalist you are in clover, but if you don't toe the party line you wither and die in the un-marketed wilderness. That is how embedded marketing is reshaping classical music.
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