There are loads of preconceptions on classical music running amongst the people, not only the young audience. And these preconceptions are admittedly quite sticky. Before bringing a young audience (people in their twenties, thirties) into a Brahms concert, you first need to bring them to cross the front door, to like the place. This whole campaign is one single step into this direction.That perceptive observation was added by the Philharmonie Luxembourg to the debate about their new promotional video. On reflection I think the Philharmonie is right, and that I, and other readers, were guilty of allowing preconceptions to unduly influence our judgement; plus it was not clear from YouTube that this video was the first of four in a structured campaign. The path that the Philharmonie Luxembourg is trying to lead young people down may not be immediately apparent, but it is certainly rich - 'Tristan goes to India' with Susanna Mälkki conducting the Tristan Prelude and Liebestod and Messiaen's Turangalila, plus Maxwell Davies, James MacMillan and Bernstein. So I plead guilty to preconceptions and hasty judgement, and wish the Philharmonie the best of luck and hope they keep us posted as their project develops. That header graphic from their project website could provide a new mantra for classical music - time for a change.
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