Can you ask for a louder voice than this?
Latest statistics show that the average Internet user spends nearly two hours on social media every day. Over a lifetime this amounts to a total of three years and four months on social networks, with Facebook accounting for 35% of the total. To put that into perspective, in a typical week internet users spend four times as much time on social media as they devote to face-to-face social activities, and each day a netizen devotes more time to social media than to meeting the basic human need of eating. Around 100 million selfies are uploaded every day, and our obsession with social media - which is actually an addiction - is very big business. Facebook, which has annual profits of $10.2 billion , sells the personal data it gleans from status updates - remember that one about a relative's illness ? - to Acxiom. This data warehousing giant uses 23,000 servers and 750 billion personal data fields to hold and analyse the intimate profiles of 500 million people. Acxiom then sells that...