Classical music's 'next big thing' obsession is misguided

That spectacular spike in On An Overgrown Path 's readership graph was caused by the economics blog Marginal revolutions linking to my posts about the older classical audience and the Ultimate Classic FM chart . I have no time for the 'mine is bigger than yours' bragging that Norman Lebrecht and other bloggers indulge in. But I do think there are lessons to be learnt from how a blog which assiduously avoids eulogising classical music's 'next big things' has retained a significant and wide audience . The classical record industry was built on the vision of figures such as Fred Gaisberg, Walter Legge and John Culshaw whose roots were deep in classical music. But the 1960s boom sparked by Elvis Presley, the Beach Boys, the Beatles and others meant that rock music called the shots in the record industry, and it has stayed that way ever since. Rock music is driven by a remorseless search for 'hits' and 'the next big thing'. Because classical h...