Tuesday, January 21, 2014
In classical music all that Twitters is not gold
Recent readership levels for On An Overgrown Path have been notably high and there is also an interesting trend behind those positive headline numbers. My recent post We need to widen the definition of forbidden music attracted few comments and generated little social media activity. Yet the number of people reading it - which is the true measure of success - has been exceptionally high. In fact the readership for the forbidden music post is significantly higher than other popular recent posts which have generated considerably greater buzz on Facebook and Twitter. This trend should be noted by all those classical music marketeers who confuse levels of social media activity with true measures of success.
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