Making music accessible desirable and different
'Orchestral concerts must become like football games, accessible, desirable and different' suggests the principal of the Royal Academy of Music, Curtis Price. His advice comes in a Guardian Comment feature by Simon Jenkins who has caught the Gustavo Dudamel and Hugh Masekela bug. Jenkins goes on to explain that in the coming 'revolution in appeal' classical music must include 'added value in congregation' . Simon Jenkins is better known as a writer on church architecture than classical music. So we can forgive him for not knowing that there has been 'added value in congregation' (which when translated from Gordon Brown speak means, I think, audience participation) in classical music for a long time. From the chorales in Bach's Passions, through the Radetzky March at the Vienna Philharmonic's New Year's Day concerts, to the congregation hymns in Britten's St. Nicholas . But why does every performance today have to include audience