Thursday, August 16, 2007
The future of radio is confirmed
Six million people are listening to the radio digitally in the UK - a massive rise since 2003, new figures have revealed. Twelve per cent of listeners tune in regularly using digital radio, TV and the internet, while 25% of regular analogue users have also tried digital.
In 2003, only 900,000 people were regular digital listeners, according to radio industry analysts RAJAR in figures revealed today. Overall radio listening figures have also risen, with 91% of the UK population accessing radio broadcasts.
BBC Radio 3's reach is 1.78 million – down on the year (1.83m) and the quarter (1.90m). Listener share for Radio 3 of 1.1% is the same as last year, and slightly down on the quarter (1.2%).
These new figures simply confirm what has already been said here. Specialist internet stations broadcasting over the internet and other new media are the future, and the BBC's repositioning of Radio 3 to appeal to Classic FM listeners is not working.
The continuing decline in the reach of Radio 3 shows that it is failing to win new listeners, but instead it is losing its established audience as standards reduce. In the same period Classic FM's reach was 5.70m and share was 4.0%. Average hours listened per head were 0.20 for BBC Radio 3 and 0.80 for Classic FM. Source BBC and RAJAR.
Now read more about the long tail of radio, and become part of it by clicking here between 5.00pm and 6.00pm British Summer Time on Sunday August 19 to hear Bach and Boulez on Overgrown Path radio.
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