tag:blogger.com,1999:blog-8060605.post216332280747369393..comments2024-03-26T15:57:13.443+00:00Comments on On An Overgrown Path: If one person is swayed, or inspired, or changed it is worthwhileUnknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8060605.post-33280579042448521122018-03-02T08:46:22.186+00:002018-03-02T08:46:22.186+00:00Norman Lebrecht has made no attempt to refute my p...Norman Lebrecht has made no attempt to refute my proposition that his claimed audience is 1.5 million page hits and not 1.5 million human readers. <br /><br />So I rest my case. Pliablehttps://www.blogger.com/profile/10616598845886342325noreply@blogger.comtag:blogger.com,1999:blog-8060605.post-46755397937613676352017-12-30T11:21:53.054+00:002017-12-30T11:21:53.054+00:00It is worth noting that not one of the Slipped Dis...It is worth noting that not one of the <i>Slipped Disc</i> groupies who salivated over Norman Lebrecht's post - "Good news for SD" from John Borslap and "Congratulations Norman... these age-demographic statistics are certainly encouraging" from the ironic titled statsfreak - has picked up on my argument that the claim of 1.5 million readers is, in fact, fake news.<br /><br />Just another example of classical music's deep dislike for inconvenient truths.Pliablehttps://www.blogger.com/profile/10616598845886342325noreply@blogger.comtag:blogger.com,1999:blog-8060605.post-15917989985730307182017-12-28T10:18:12.294+00:002017-12-28T10:18:12.294+00:00Paul thank you for that thoughtful comment, and I...Paul thank you for that thoughtful comment, and I can only agree with what you say.<br /><br />This post and others in the thread have attracted a very large number of visitors - presumably including a fair number of humans. The site traffic is far higher than average, meaning the post has been circulated onwards. But despite the high volume of visitors comment and discussion has been virtually nil.<br /><br />Social media, which includes blogs, is no longer about discussing a range of views. It has been devalued to a forum for simply confirming prejudices. If this post has been an anti-Brexit rant it would doubtless have been re-tweeted many, many times. Pliablehttps://www.blogger.com/profile/10616598845886342325noreply@blogger.comtag:blogger.com,1999:blog-8060605.post-64175896771746570412017-12-28T09:25:10.496+00:002017-12-28T09:25:10.496+00:00As a happy blogger, I enjoyed reading this. I woul...As a happy blogger, I enjoyed reading this. I would just like to air three points:<br /><br />Firstly, "You have to believe that if even one person is swayed, or inspired, or changed, or comforted, by a programme, then that programme has been worthwhile". No. There will never be enough budget for the classical music industry, or indeed many other genres, to compete against the massive marketing campaigns and dumbed-down algorithms supporting the pop industry. And this is important, as attention is being soaked up by these powerful campaigns worldwide. But compete we must. We have to be not only smarter, but super smart, to get the power of our music across by stealth.<br /><br />Secondly, UK orchestras have already learnt that live broadcast of concerts online, followed by YouTube uploads, may indeed increase reach, but it doesn't increase revenue. You still have to pay players and composers for mechanical rights which you won't recoup. Models like those from the Berlin Phil and Sydney Opera House (whose reach into China is huge) are exceptional because of their unique market positions.<br /><br />Finally, I would point out a general misunderstanding of the use of social media, especially in many businesses led by digital migrants (aka older people). i think most folk get this point already. These platforms do not exist to pump out pictures about our marvellous activities. They are supposed to be a beginning of a conversation between individuals, not a corporate digital presence pretending to look cool. Of course, we can't control the conversation, but we MUST participate in a way that genuinely engages our followers, or we're wasting our time. Let's admit we're entitled to nothing, that our sophistication is genuinely uninteresting to many, often being The Emperor's New Clothes, and that to engage with a wider audience we have to stop being so afraid of ourselves. Are we really so boring as to write a blog about follower statistics, or just terrified our opinions might hurt funding opportunities and leave us vulnerable to backlash?Paul MacAlindinhttps://www.blogger.com/profile/17946042798115827618noreply@blogger.com