BBC Radio 3 audience crashes by 11.4%
Latest RAJAR figures for UK radio audiences report that the BBC Radio 3 audience dropped by a whopping 11.4% year on year. This was a loss of 233,000 listeners from Q3 2024 to Q3 2025. Average hours per listener were also down, by 4.9% to 7.7. (Elsewhere, in an attempt to boost Radio 3 and talk down the loss, R3 presenter Norman Lebrecht compares the latest quarter - Q3 2025 - with the previous quarter - Q2 2025. As any industry insider knows, this is a meaningless comparison as radio audiences vary substantially by season. Most importantly Q3 audience is always boosted by Proms listeners compared to Q2.) This dismal performance comes as no surprise. It was inevitable that Radio 3's strategy of aping Classic FM would result in short term gain followed by the long term pain which is starting to emerge. Classical radio - and classical music in general - needs to build a strong distinctive franchise with a loyal audience that is prepared to be challenged . BBC Rad...