tag:blogger.com,1999:blog-8060605.post-58764690007773461932008-01-11T18:17:00.000Z2008-01-11T18:17:00.000Z2008-01-11T18:17:00.000ZKat, I think we are going to amicably differ on this one.<BR/><BR/>Giving an artist an editorial <I>carte blanche</I> to promote her forthcoming London concert, together with the related CDs, is a cheap, and lazy, way of filling the arts pages of the Guardian.<BR/><BR/>The style of the article is, for me, so obviously promotional that it loses virtually all editorial credibility and authority.<BR/><BR/>But there is a more important point. I am sure that the marketing men thought this 'advertorial' was a clever idea.<BR/><BR/>But they are one step behind what is happening.<BR/><BR/>There is a small but growing market segment of CD buyers and concert goers who are not only unswayed by this kind of promotion with its T-shirts and other tacky tools. <BR/><BR/>The market segment, and it includes me, is actually turned off the artists who become involved in it.<BR/><BR/>I have many Angela Hewitt CDs, and I have been to several of her concerts in recent years. She is a great pianist, and her music making is her best promotion tool. <BR/><BR/>Her London concert on January 20 is virtually sold out. Isn't that enough?Pliablehttp://www.blogger.com/profile/10616598845886342325noreply@blogger.com