One important reason why classical music is failing to attract a new young audience is being ignored - today's much sought-after digital natives are fast becoming tomorrow's hearing loss natives. As the Clínic de Barcelona explains , until recently, hearing loss had always been related to age: the older you are, the worse your hearing is. This situation, however, has changed in recent years, as increasingly younger people are suffering from hearing loss. There are many reasons for this widespread hearing loss. There are now high levels of ambient noise - for instance the average daytime ambient noise without PA announcements inside a US airport terminal is 66 decibels which approaches that of a a washing machine. Then there is the noise from the headphones, earbuds, etc used for long periods with digital devices. In addition the overlooked widespread use of ototoxic drugs , including macrolide drugs and non-steroidal anti-inflammatory drugs (NSAIDs), contributes to hearin
Comments
Only if it is guaranteed to sink en route, please.
Yes, we should aim our flames at those steering Radio 3 in the direction it's going in. But we should also aim them at the compliant presenters who are party to the ruination of the station.
If presenters disagree with the formats being forced on them by the management - as has been suggested to me - they should resign.