One important reason why classical music is failing to attract a new young audience is being ignored - today's much sought-after digital natives are fast becoming tomorrow's hearing loss natives. As the Clínic de Barcelona explains , until recently, hearing loss had always been related to age: the older you are, the worse your hearing is. This situation, however, has changed in recent years, as increasingly younger people are suffering from hearing loss. There are many reasons for this widespread hearing loss. There are now high levels of ambient noise - for instance the average daytime ambient noise without PA announcements inside a US airport terminal is 66 decibels which approaches that of a a washing machine. Then there is the noise from the headphones, earbuds, etc used for long periods with digital devices. In addition the overlooked widespread use of ototoxic drugs , including macrolide drugs and non-steroidal anti-inflammatory drugs (NSAIDs), contributes to hearin
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I wonder if you are familiar with MacDonald's theory of "midcult." I question the idea that all music is or should be made accessible to everyone. At the risk of repeating Babbitt's "Who Cares if You Listen?" mistake, I rather feel that certain music can only be appreciated by those who put in the effort to do so with their full attention. Yes, future generations might be more visually attuned than aurally, but that does not mean we should give up on helping them to cultivate their ears and practice listening; the brain is amazingly plastic, after all.
I can name plenty of songs that, while musically perhaps not so exciting, became popular because of an entertaining dance or video attached to them. I don't look forward to the day when a composer's success is measured by how much they can spend hiring artists and CGI editors to mask their mediocre music.